


SOCIAL MEDIA MANAGEMENT BUILT FOR CONSTRUCTION & TRADES COMPANIES
STEP 1: WATCH THE VIDEO BELOW. IT HAS EVERYTHING YOU NEED TO KNOW.
STEP 2: FILL IN YOUR INFORMATION BELOW. WE WILL CONTACT YOU ASAP.
SOCIAL MEDIA MANAGEMENT BUILT FOR CONSTRUCTION & TRADES COMPANIES
STEP 1: WATCH THE VIDEO BELOW. IT HAS EVERYTHING YOU NEED TO KNOW.
STEP 2: FILL IN YOUR INFORMATION BELOW. WE WILL CONTACT YOU ASAP.
We have worked with the one-man carpenter and the 1400-person construction company/ We have experience in just about every industry for social media and can handle the small, the big, and everything in between.



MD Steele Construction Ltd. is one of Journeyman Marketing’s longest-standing and most trusted partners, and a perfect example of what happens when exceptional construction work is paired with consistent, authentic storytelling. Our work together has helped MD Steele build trust with the public, strengthen recruitment, and transform real jobsite progress into a recognizable and respected brand.
Our work with MD Steele Construction Ltd. focused on turning real jobsite progress into meaningful public visibility. Through consistent on-site filming, project walkthroughs, and authentic storytelling, we helped showcase complex bridge and infrastructure projects in a way the public could actually understand and appreciate.


We achieved this by building a simple, consistent social media system around MD Steele’s real work. Each week, we produced two project highlight videos that walked the public through active and completed projects, paired with behind-the-scenes content that showcased the crews doing the work.
By documenting progress regularly, putting faces to the projects, and keeping the messaging clear and transparent, we created a steady stream of content that informed the public, built trust, and kept MD Steele top of mind throughout the construction process.
The impact went far beyond views. The consistent content strategy drove hundreds of thousands of organic views by making complex infrastructure projects accessible and interesting to the public, helping MD Steele earn attention through transparency rather than promotion.
Internally, the shift was just as significant — crew participation increased by over 80%. Team members who were once hesitant to be on camera now actively enjoy taking part, explaining their work, and publicly recognizing one another. The content became a point of pride, strengthening team culture while reinforcing MD Steele’s reputation as a company that values its people as much as its projects.

MD Steele Construction Ltd. is one of Journeyman Marketing’s longest-standing and most trusted partners, and a perfect example of what happens when exceptional construction work is paired with consistent, authentic storytelling. Our work together has helped MD Steele build trust with the public, strengthen recruitment, and transform real jobsite progress into a recognizable and respected brand.

Our work with MD Steele Construction Ltd. focused on turning real jobsite progress into meaningful public visibility. Through consistent on-site filming, project walkthroughs, and authentic storytelling, we helped showcase complex bridge and infrastructure projects in a way the public could actually understand and appreciate.

We achieved this by building a simple, consistent social media system around MD Steele’s real work. Each week, we produced two project highlight videos that walked the public through active and completed projects, paired with behind-the-scenes content that showcased the crews doing the work.
By documenting progress regularly, putting faces to the projects, and keeping the messaging clear and transparent, we created a steady stream of content that informed the public, built trust, and kept MD Steele top of mind throughout the construction process.

The impact went far beyond views. The consistent content strategy drove hundreds of thousands of organic views by making complex infrastructure projects accessible and interesting to the public, helping MD Steele earn attention through transparency rather than promotion.
Internally, the shift was just as significant — crew participation increased by over 80%. Team members who were once hesitant to be on camera now actively enjoy taking part, explaining their work, and publicly recognizing one another. The content became a point of pride, strengthening team culture while reinforcing MD Steele’s reputation as a company that values its people as much as its projects.



































